The Fizz App

This work is a bit old now (2+ years), but it was a formative experience. I was the first designer at Fizz, a fintech company building a debit card that builds credit, I was faced with a unique challenge: creating a mobile app that was user-friendly, compliant, and straightforward to implement. With only a few screens designed by the founders and a UI kit that I had built myself that I adapted for the Fizz brand, I designed the full app.

Coming from Capital One, I had a solid insights of the mechanics of card products and account servicing. Based on these insights along with some existing user research, I mapped out user journeys.

With this understanding, I began to design the Fizz debit card experience. I started with the sign up flow, and core spaces of the app. I kept the design simple and intuitive, with a focus on usability and clarity. Robinhood was a major reference point. I also made sure to follow best practices in terms of accessibility.

As the product evolved, I continued to work closely with the engineering team to ensure that the design was implemented accurately and to provide support and guidance where needed.

One of the most rewarding aspects of designing for Fizz was seeing the impact that the product had on students' financial lives. Many students reported that the Fizz debit card helped them better understand their finances and build credit, which would benefit them in the long term.

Below are some of my favorite spaces in the app.

Transactions

• Clearly show transaction status and changes to billing amounts to drive lower customer service requests due to false fraud.

• Lots of whitespace, color used sparingly and intentionally

• Access to support if needed

  
  

Credit tab

• Resources and credit

• Clear breakdown of credit score factors with impact sub-headers (never seen this done before)

  
  

Sign up

• Follows mobile best practices (bottom CTAs, page headers, concise text)

• Good use of whitespace

• Solid conversion rates for fintech onboarding (e.g. 90%+ autopay conversion)

  
  

Home

• Focuses on most frequent tasks and user needs of a banking app - "Am I ok?," "What is my balance?," and "Where did my money go"

  
  

  

Home account card

This is a peek into how I present front end work for engineering. I take a very object-oriented approach, effectively writing the pseudocode for the engineers.